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(Español) Ingeniería Kansei y neuromarketing

Kansei

  All modeling in marketing must have its theoretical foundation and its empirical bases. What was the origin of Neuromarketing? The promise from the beginning has been the measurement of non-verbalizable phenomena such as sensations, emotions, impressions. For what? for the optimization of the persuasion and impact of marketing actions. Neuromarketing has never been exclusive, …

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