Etiqueta: neuromarketing

Aprendizaje automático para el marketing emocional

AiEssence es nuestra plataforma de Inteligencia Artificial para el marketing y la comunicación. En ella están alojadas miles de palabras con su posicionamiento emocional en miles de personas, de allí hicimos algoritmos de redes neuronales para conocer los emparejamientos emocionales que llevasen a la construcción de pensamientos posibles naturalmente en humanos. Ahora en esta fase …

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Mr. #Bush41 the Decade of the Brain

Mr. Bush, the father of the Brain Era, God Bless You! Thanks a lot for Your efforts to support the brain research and understanding. All the brain based companies and professional too, for sure, are with us in this feelings… Here some words of the Presidential Proclamation 6158 “To enhance public awareness of the benefits …

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Fractal in the marketing science

As you can see in the images, fractal geometry (repetition studied and measured), generates eternal movement, see images made with the technique. To have a solid brand architecture and communication strategy,  you must base your marketing on the fractal form of nature. How is that achieved? For example, if your algorithms can create shapes and …

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Ingeniería Kansei y neuromarketing

Kansei

All modeling in marketing must have its theoretical foundation and its empirical bases. What was the origin of Neuromarketing? The promise from the beginning has been the measurement of non-verbalizable phenomena such as sensations, emotions, impressions. For what? for the optimization of the persuasion and impact of marketing actions. Neuromarketing has never been exclusive, its …

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[:es]Auto-observación modifica la propia experiencia[:]

[:es] La Auto-Observación modifica el fenómeno de estudio El principal problema de la investigación tradicional es cuando se le pide al participante que sea un auto-observador, que haga introspección, que busque respuestas a sus propios estados internos, cuando en realidad es un artefacto convertir las sensaciones, emociones y reacciones en palabras… En la investigación tradicional  …

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[:en]Fractals – The marketing shape[:es]Fractales – La forma del marketing[:]

[:en] Fractals – The marketing shape The fractal geometry explains the growing int the natural field, the mountains and others landscapes can be geomtricaly described by fractal geometry, this is the reason why our developments are oriented to this kind of shapes. For whom loves what’s inside the black box! Here is one of our …

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[:en]Record! Number of stimuli[:es]Record de Número de estímulos[:]

[:en] NeuroBioMarketing R & D started operations in 2003 in Milan Italy since that date we are the neuromarketing company with the largest number of stimuli measured in the market, positioning us as a leading company in innovation of marketing research, deep understanding of the consumer and artificial intelligence. More than 10 years crossing the …

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[:es]Empatía y movimiento empático[:]

[:es]   El descubrimiento de la empatía fue gracias a experimentos realizados por los italianos de la Universidad de Parma Italia. Allí se descubrió la influencia de la zona pre-motora del cerebro en el aprendizaje”imitativo“, de allí que las microexpresiones del rostro –así sea de manera estática- condicionan la expresión emocional y la vivencia empática …

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[:en]Neurometaphors[:es]Neurometafóras[:it]Imagen 02[:sl]Imagen 02[:]

[:en] In a Brandarchitecture you have to see the shape of your metaphor, a metaphor is the combination of two or more concepts, then you’ll calculate your metaphoric index (branding) and determine if the shape will ensure you a good growing. (Brandequity) NeurobioMarketing is real neuromarketing marketing communication onlinemarketing machinelearning artificialintelligence  [:es] [:]