Tag: marketing

Fractal in the marketing science

  As you can see in the images, fractal geometry (repetition studied and measured), generates eternal movement, see images made with the technique. To have a solid brand architecture and communication strategy,  you must base your marketing on the fractal form of nature. How is that achieved? For example, if your algorithms can create shapes …

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(Español) Ingeniería Kansei y neuromarketing

Kansei

  All modeling in marketing must have its theoretical foundation and its empirical bases. What was the origin of Neuromarketing? The promise from the beginning has been the measurement of non-verbalizable phenomena such as sensations, emotions, impressions. For what? for the optimization of the persuasion and impact of marketing actions. Neuromarketing has never been exclusive, …

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Record! Number of stimuli

NeuroBioMarketing R & D started operations in 2003 in Milan Italy since that date we are the neuromarketing company with the largest number of stimuli measured in the market, positioning us as a leading company in innovation of marketing research, deep understanding of the consumer and artificial intelligence. More than 10 years crossing the rational …

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(Español) Empatía y movimiento empático

Sorry, this entry is only available in European Spanish.

Neurometaphors

In a Brandarchitecture you have to see the shape of your metaphor, a metaphor is the combination of two or more concepts, then you’ll calculate your metaphoric index (branding) and determine if the shape will ensure you a good growing. (Brandequity) NeurobioMarketing is real neuromarketing marketing communication onlinemarketing machinelearning artificialintelligence