Tag: marcas

(Español) Ingeniería Kansei y neuromarketing

Kansei

  All modeling in marketing must have its theoretical foundation and its empirical bases. What was the origin of Neuromarketing? The promise from the beginning has been the measurement of non-verbalizable phenomena such as sensations, emotions, impressions. For what? for the optimization of the persuasion and impact of marketing actions. Neuromarketing has never been exclusive, …

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Neurometaphors

In a Brandarchitecture you have to see the shape of your metaphor, a metaphor is the combination of two or more concepts, then you’ll calculate your metaphoric index (branding) and determine if the shape will ensure you a good growing. (Brandequity) NeurobioMarketing is real neuromarketing marketing communication onlinemarketing machinelearning artificialintelligence