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Our methodology based on Brain, Heart, Eyes and Hand activations
has extremely useful applications for a variety of political,
policy making, consensus building and economic planning objectives.
Since the methodology measures non verbal emotional and cognitive reactions,
we can measure activations and positioning that are not biased by a person's stated
political affiliations and beliefs, providing
the key differential benefit of a privileged and objective view into the
subconscious and emotional activity.
When applied to politics, commonly known as "neuropolitics" we concentrate on
the neurobiological activity provoked by the candidate,
speech, debate, advertisement, platform or any type of political communication,
translating them to emotional engagement, attention and memorization parameters
that provide insights into improving performance and acceptance.
Click here for
examples.
When applied to economics, commonly known as "neuroeconomics" we concentrate on
the neurobiological activity provoked by the decision-making process when presented
with differing economic scenarios. Traditionally, economic models assume a predominance
of rational factors related to maximizing profit while minimizing risk. Neurobiological
measures provide the key differentiating benefit of discovering and understanding
the emotional and instinctive (but not necessarily rational) variables that would
otherwise be perilously misunderstood or ignored.
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