Our methodology based on Brain, Heart, Eyes and Hand activations has extremely useful applications for a variety of political, policy making, consensus building and economic planning objectives.
Since the methodology measures non verbal emotional and cognitive reactions, we can measure activations and positioning that are not biased by a person’s stated political affiliations and beliefs, providing the key differential benefit of a privileged and objective view into the subconscious and emotional activity.
When applied to politics, commonly known as “neuropolitics” we concentrate on the neurobiological activity provoked by the candidate, speech, debate, advertisement, platform or any type of political communication, translating them to emotional engagement, attention and memorization parameters that provide insights into improving performance and acceptance.
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When applied to economics, commonly known as “neuroeconomics” we concentrate on the neurobiological activity provoked by the decision-making process when presented with differing economic scenarios. Traditionally, economic models assume a predominance of rational factors related to maximizing profit while minimizing risk. Neurobiological measures provide the key differentiating benefit of discovering and understanding the emotional and instinctive (but not necessarily rational) variables that would otherwise be perilously misunderstood or ignored.