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Our methodology based on Brain, Heart, Eyes and Hand activations
has extremely useful applications for a variety of marketing, branding,
communication, ad-testing, product and packaging design, sensometric,
point of sale, and media planning objectives.
The methodology measures non verbal emotional and cognitive reactions, providing
the key differential benefit of a privileged view into the
subconscious and emotional activations provoked by the brand, product,
package, advertisement, display, etc.
The tests may be designed to test different versions of the same stimuli,
so not only can we determine if it is effective or not, but we can also
isolate and evaluate the effects of different elements (music, colours,
text, product features etc.). In this way the method serves as a highly useful tool for
creative, product and packaging development.
Click here for
examples.
For media planning applications, commonly known as "Neuroplanning", we have
tested the effects of different communications throughout different media, from
TV and radio to press, outdoor, mobile and internet,
allowing us to isolate the particular neurobiological benefits provided by each.
We have also tested for factors such as repetition, position in publicity blocks and
page positioning, generating invaluable key insights for optimizing the media mix.
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