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Linguistics is the study of language and how humans communicate. In its
application to market research we create a three dimensional map of
the principal concepts of a language in order to position the elements of
an advertisement or any type of communication, and identify the subconscious
linguistic codes that they trigger. It is also an invaluable tool in
determining what concepts, key words, elements and other linguistic codes a
communication should contain in order to achieve the desired subconscious
positioning and impact.
It provides the perfect complement to neuromarketing and neuropolitics
and when integrated to
form a methodology we call Neurobio linguistics, it allows us to determine
the verbal expressions that correspond with the physical, psychological
and emotional activations provided by the neurobio research techniques.
In addition to neurobiological and linguistic studies, our staff
have backgrounds in psychology, sociology, marketing and statistics, with
ample experience in both quantitative and qualitative
research methodologies.
We possess our own online questionnaire technology
and participant databases, and have the in-house capabilities to manage all aspects of
a research project. However, we also welcome the opportunity to partner with
other research firms or simply provide specific services in projects managed
by other firms.
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