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Neurobiomarketing, with offices in Milan and Barcelona, provides
neurobiological measurements for persuasion optimization.
Since 2003 we have performed neurobiological tests with thousands of individuals employing thousands of
marketing, point of sale and political stimuli, and we have consolidated this knowledge into a standardized
methodology that integrates mental and biological activations from 4 key points of the body known as the Brain, Heart, Eyes and Hands Diagnostic. Though we are constantly innovating,
in general we employ non-invasive and portable instruments such as EEG, sEMG, eye-tracking,
ECG and Galvanic Skin Response.
We have also developed the software and algorithms (patent-pending) to translate
these scientific measurements into actionable insights expressed as practical marketing,
product, media planning or political parameters such as enjoyment, emotional engagement, arousal, attention
and short and long-term memorization.
Additionally, we offer optional complementary techniques based
on cognitive linguistics which, when combined with our neurobiological knowledge, allows
us to create neurobio-linguistic maps which are especially insightful for brand, product and
political positioning.
Finally, though we specialize in neurobiological and linguistic applications to market and political
research and communications, we also have ample experience in more traditional
psychological and sociological research methodologies, both quantitative and qualitative,
providing us with the expertise to design studies that integrate different methodologies and to
interpret their results.
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