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Neurobiomarketing is a non verbal emotional and cognitive measure.

 
We created a system that calculates the consumer's emotional and cognitive reactions to any stimulus, using techniques and knowledges coming from neurobiological and psychophysiological  theories.

For every second of stimulus we measure attention, pleasure, interest, stress, memorization, learning, motivation.

The principal purpose is to improve the quality of life of the consumers and to satisfy the demands of the clients.

Why the method is born:

When we discovers that 8 of 10 new products result a flop we question the utility and the reliability of the traditional researches.

In the traditional researches the participants are asked to autoanalyze themselves, to think about their own feelings, pleasure, reactions, and so on. We know that this is not simple at all. A psychoanalyst can take 10 years to analyze his client. Is a paradox that in the traditional researches is enough only a couple of hours to analyse the participants life.

Nowadays is often talked about emotional marketing and of the predominant role of the unconscious. We need the right tools to measure it.   

 
Our brain has 7 slots a day to store information without any help, every day we interact with more than 100 advertisings, the run is hard and there will be few winners.

A product doesn't exist when it is in the gondola of the supermarket but when it is in the mind of the consumer.

There’re countries with more than 20 million of distimics-depressive. Which will be the correspondence between the shopping and the serotonin?

The neurons have information about brands.

Neurobiomarketing: neurobiological measurements for the marketing researches.