About

Since 2003 Neurbiomarketing has been applying Neuroscience and Biology for such clients as Coca Cola, McCann Erickson, Cosmoprof, Telefónica, Universal Media, Puig Fragrances, Coop Supermarkets, Fast Web, and Boehringer Ingelheim Pharmaceuticals. From our offices in Milan and Barcelona we are prepared to take on projects throughout the world.

In 2003 Alberto Apicella founded Neurobiomarketing in Milan. Alberto holds Bachelor degrees in Psychology and Political Science, and Master degrees in Statistics Applied to Market Research (Università degli Studi di Milano Bicocca) and Neuroscience (Instituto de Neurociencias de Barcelona), and has ample professional experience collaborating with Italian, Spanish and Mexican market research firms and political consultants. In total, between his academic and professional initiatives he has directed thousands of neurobiological and linguistic tests with participants interacting with all types of marketing, media, political, economic and aesthetic stimuli.

Since 2005 Alberto has partnered with Brian Loeb in Neurobiomarketing’s activities in Spain and throughout the world. Brian holds a Bachelor degree in English (University of California, Berkeley), and an MBA in Marketing and Finance (New York University Stern School of Business). His professional career features experience in consumer analysis for investment banking (Paine Webber), as well as marketing, marketing analysis, and CRM initiatives for e-commerce (Boxlot.com, SummitLogic and Zoza.com). Since 2002 he has lived in Barcelona where he founded LeapVision which specializes in innovative market research services for clients such as Vodafone, Red Bull, Havas Media, Nike, and Nokia.