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Since 2003 Neurbiomarketing has been applying Neuroscience and Biology
for such clients as Coca Cola, McCann Erickson, Cosmoprof, Telefónica, Universal Media,
Puig Fragrances, Coop Supermarkets, Fast Web, and Boehringer Ingelheim Pharmaceuticals.
From our offices in Milan and Barcelona we are prepared to take on projects
throughout the world.
In 2003 Alberto Apicella founded Neurobiomarketing in Milan. Alberto holds Bachelor
degrees in Psychology and Political
Science, and Master degrees in Statistics Applied to Market Research
(Università degli Studi di Milano Bicocca) and
Neuroscience (Instituto de Neurociencias de Barcelona),
and has ample professional experience collaborating with Italian, Spanish and
Mexican market research firms and political consultants.
In total, between his academic and professional initiatives
he has directed thousands of neurobiological and linguistic tests
with participants interacting with all types of marketing, media, political,
economic and aesthetic stimuli.
Since 2005 Alberto has partnered with Brian Loeb in Neurobiomarketing's activities
in Spain and throughout the world. Brian holds a Bachelor degree in English (University of
California, Berkeley), and an MBA in Marketing and Finance
(New York University Stern School of Business). His professional
career features experience in consumer analysis for investment banking
(Paine Webber), as well as marketing, marketing analysis, and
CRM initiatives for e-commerce (Boxlot.com, SummitLogic and Zoza.com).
Since 2002 he has lived in Barcelona where he founded LeapVision which
specializes in innovative market research services for clients such as
Vodafone, Red Bull, Havas Media, Nike, and Nokia.
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